Journal of Creative Communications -- Table of Contents (May/August 2008, 3 [2])

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Contact and Creativity
Contents: May/August 2008, Volume 3, No. 2 [Index by Author]
Guest editor: Tej K. Bhatia Other Issues:

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Tej K. Bhatia: Introduction
Journal of Creative Communications 2008 3: 119-121. [PDF]

Leo J. Loveday: Creating a Mock-Western Identity Through English in Japanese Ads: A Study of Occidentalist Invocations
Journal of Creative Communications 2008 3: 123-153. [Abstract] [PDF] [References]

Hsu Jia-Ling: Glocalization and English Mixing in Advertising in Taiwan: Its Discourse Domains, Linguistic Patterns, Cultural Constraints, Localized Creativity, and Socio-psychological Effects
Journal of Creative Communications 2008 3: 155-183. [Abstract] [PDF] [References]

Kunal Sinha: Communicating in China's Lower Tier Markets
Journal of Creative Communications 2008 3: 185-208. [PDF] [References]

Tej K. Bhatia and Mukesh Bhargava: Reaching the Unreachable: Resolving Globalization vs. Localization Paradox
Journal of Creative Communications 2008 3: 209-230. [Abstract] [Estratto] [PDF] [References]

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